August 9, 2010
Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.
At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their future. For this reason, we’ve developed PR Mentor, a cost effective 12-week group training and mentoring program specifically tailored to small businesses and start-ups.
PR Mentor provides you with the knowledge and small business PR tools required to start raising the public profile of your organisation, in an interactive collaborative environment.
PR Mentor find out more!
April 17, 2009
Now is the time for optimism
I have been hearing rumblings, albeit quiet ones, for some time now; a few quiet words here and there about a feeling of disdain about the amount of negativity in the media.
But it is only now that I am starting to see journalists put aside the hot topic of the ‘downturn’ and reconfigure their stories. Like in the March issue of Nett magazine where editor Josh Mehlman says, “whinging won’t get us anywhere”. He goes on to say that the thing that sets small businesses apart is their optimism. Where some people see gripes and grumbles, they see opportunities.
There are businesses out there redefining themselves and shifting their businesses to match the current economic climate. This may include incorporating PR into the marketing mix, taking more of the business online and reconfiguring their services to offer more value to their clientele.
But the point is, despite the feeling of depression coming from the media, for instance stories on the latest companies that folded because of the downturn, the tide is slowly turning and it is being led by small, dynamic businesses that see opportunity and optimism.