PR Mentor – Training & Mentoring for Small Business PR

August 9, 2010

Every organisation has a good story to tell and must tell that story to its customers to grow the business and increase market share in a competitive environment. Public relations is a marketing investment that will help raise the public profile of your organisation over time to create a position of market leadership.

At Dennis Rutzou Public Relations (DRPR), we have often witnessed the great PR potential of small businesses and start-ups, yet see them suffer the frustration of not being able to commit to a full public relations program at a time when PR can make a significant contribution to their future. For this reason, we’ve developed PR Mentor, a cost effective 12-week group training and mentoring program specifically tailored to small businesses and start-ups.

 

PR Mentor provides you with the knowledge and small business PR tools required to start raising the public profile of your organisation, in an interactive collaborative environment.

PR Mentor find out more!


Microworkers – a case of ethics?

July 29, 2010

 

Cherry Picked recently blogged about a new site, ‘Microworkers’ – “Think of it as Santa’s Little Helpers for odd jobs. Except you’re not Santa, and they’re not doing it for love. Don’t have time to edit a cover letter for that must-have job? Simply become an “employer” and hire someone (a microworker) to do it for you. Can’t seem to attract traffic to your work-of-art blog? Start a campaign and watch your numbers rise. You can even ask workers to product place your latest business venture on discussion forums.”

 I have to admit I was intrigued, we are all looking for ways to earn that little bit of extra money right? So I clicked through to the website, but as I started to read more the first thing that came to mind was surely this isn’t ethical!?

 According to the homepage employers are asking people to blog about their products, post reviews to websites and blogs, become a Facebook fan, follow them on Twitter and the list goes on.

I can understand if businesses are trying to find people to review their products, as long as the reviewers are honest. However there is an ongoing debate about whether paying bloggers to review products is ethical (see my last post on the ethics of food blogging) and asking people to become fans of your brand on social media takes it that one step further!

Personally I believe that it is not the amount of fans or followers you have on Facebook and Twitter it is how many are engaging with your brand and providing valuable feedback and real referrals.

If you are paying someone to become your fan or follower then how likely is it that they are going to be interested in your brand and really engage with it? Is it likely to help you promote your products and/or services? In my view, probably not, it is likely to just make you feel better about yourself, being able to reach those milestones of 100, 200, 1000 etc fans.

So when you are looking to set up your social media strategy or reviewing it, think about what you really want, hundreds or maybe thousands of people who ‘like’ your brand or maybe just a couple of hundred people who really love you brand and are engaging with it?

@petra_aitken


Romanian PR campaign: Zero budget. Amazing results.

October 21, 2009

 

I often find myself contemplating the massive budget that would be required for a client to bring some of my huge, creative campaign ideas from the pages of my notebook to reality.

In fact, I’ve been pondering how to get around the good old money factor for a client only this week. How do you achieve amazing results and wide spread coverage with limited dollars?

With this very question top of mind, I was extremely impressed when reading a post this morning on The Inspiration Room blog about a recent award winning PR effort in Romania.

This agency had no budget. Zero.  

Arsenoaiei & Matasel’s “Accidents Can Happen to Anyone” accident prevention campaign stepped around their zero media budget hurdle with a well thought out collaboration with the Bucharest Police and Romanian celebrities.

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