Are you kicking your business goals?

September 16, 2009


The other week I had the privilege of going along with Nicola Rutzou to business coach Ilan Kogus’ Mastermind program. As Ilan bounced various statistics around the antique boardroom table , two in particular made me instantly stop and think.

85% of new businesses die in the 1st year.  Out of the surviving 15%, 1 in 4 will still be in business after 5 years.

Weeks later I still find myself pondering this harsh reality. What is it that differentiates those that will survive from those who will fail and fade into oblivion?

There are many variables to be considered and there is no definite answer to settle my inquiring thoughts. However, I do agree with Illan that effective goal setting does have a lot to do with business success.

So on that thought, here are Ilan’s six steps to achieving such goals and succeeding in the great game of business.

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