DRPR’s offsite meeting a great success!

December 22, 2009


The beauty, peace and serenity of the Blue Mountains formed the perfect backdrop to what was deemed DRPR’s best offsite meeting to date.

Last week the team escaped to a quaint cottage in Bullaburra for a day of strategic planning for the year to come. With everyone focused, a hefty agenda to plough through and ideas and creativity flowing in abundance, the team ended the day with energy levels going through the roof – 2010 is shaping up to be an exciting year for DRPR.

Aside from a definite focus on strategy and business growth development, team bonding played a significant role with wines by the fireplace, a bush walk, shopping and the all important devonshire tea adding to a very pleasant Blue Mountains experience.

However not only were there plenty of laughs and great memories to take away from the weekend, each staff member also left with a prestigious award under their belt.

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Daily Telegraph front page – what an insult.

December 4, 2009


Last night as former NSW Premier, Nathan Rees’ fate was sealed and Kristina Keneally stepped up to take on the scrupulous task, the Australian female population took two great steps forward in the ongoing battle for equality in the political stakes.

NSW now has its first female state Premier, a promotion which also marks the first female double act in Australian political history with Carmel Tebbutt announced as her deputy.

A cause for celebration? You would think so.

However unfortunately the media decided such a landmark in Australian politics wasn’t ‘sensational’ enough to be the ‘hook’ of the story and decided to go with the puppet show analogy instead.

The first day in the office and Kristina Keneally wakes up to this disgusting image gracing the front page of the Daily Telegraph this morning.


The image speaks for itself. What an insult.

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Social media: the latest popularity contest

November 19, 2009

If the cafeteria in the film Mean Girls was representative of the social media realm, on what table would you be seated?

In what has been deemed as the perfect insight into the intricacies of the typical high school caste system, Mean Girls has taken a light hearted approach to a much more serious issue of harsh social divides; the geeks sitting separate from the jocks, the spoiled princesses and their gaggle divert their eyes from the misfits, the cool Asians sit in the opposite corner from the Goths and so.

Ruthless as it may be, every group and individual has a place. They know their social rank and order.

Unfortunately these high school idiosyncrasies resonate all too closely with the reality of the Twitter realm today, with everyone encouraged to take note of their social media ranking. Suddenly how popular or influential on Twitter seems to matter.  

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Advertising: the modern day plague

March 19, 2009


“Never more than two ads in a row”. The quick reassurance from Nova 96.9’s Merrick and Rosso settles my urge to reach for the station dials. I resist. I guess I can sit through two ads. Three…mmm probably not.

Finally a radio station has woken up to the fickle nature of the average listener and the adverse effects of advertising clutter.


Ads have become the modern day plague. As Rebecca Bealer commented on the previous blog post – there is just no way to get away from advertising these days. Subtle or in your face, advertising is everywhere, and research shows consumers are simply just tuning out.


As reported in The Sydney Morning Herald, metropolitan radio company DMG released research claiming more than 25 per cent of listeners tune out of a traditional radio six message ad break. Melbourne company NeuroInsight’s radio research found that the average advertising break of six spots resulted in 11 per cent of listeners immediately tuning out after the first ad, rising to a 27 per cent drop-off for the second, third, fourth and fifth spots.


Nova stations have long claimed their “two ads in a row” position to be more effective for advertisers and preferred by listeners. Various other companies now seem to be catching onto Nova’s ‘less is more’ philosophy. As The Sydney Morning Herald article reveals, several media buying groups and advertising agencies are now campaigning for a reduction in advertising clutter with a call to increase advertising costs.


This proposal is definitely one for the public relations industry to keep their eye on. A reduction in advertising clutter will result in a reduced number of messages battling it out in the boxing ring for the consumer’s attention.


Since effective PR is about conveying a message to an audience, a reduction in competing messages can only increase the impact messages will have on an audience. Audiences will become more receptive to messages when there is less information out there for them to digest. This will greatly benefit PR, positioning the industry as a viable investment for any company needing to communicate their messages to an audience.

  The reality of advertising clutter in Tokyo, Japan.

 Gemma Crowley