Nurturing your LinkedIn connections

September 29, 2011

LinkedIn can be used as a simple ‘business card holder’ where all you do is connect with people so you can have their up-to-date contact details at all times. Or, on the other hand, it can be used as a powerful connection channel to create new contacts, deepen relationships and open the doors to business opportunities.

In both cases, as LinkedIn is a network of professional connections, there is a fundamental need to nurture your contacts.

I was invited last week to speak at the CEO Institute on the power of LinkedIn for business and below is my ‘P-E-R-M’ principle on ‘nurturing your LinkedIn connections’ which I shared with the group.

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