So today I gained a true appreciation for my role as, wait for it…. Blog Champion! Often when I say those words a little trumpet fanfare plays in my head, and I feel like I have a duty to serve and protect the DRPR blog, but not today. Maybe it’s the dreary weather but my focus strayed from our company blog and I realised all too late that I had in fact neglected to organise this week’s post!
Now, I’m sure this is a common scenario when it comes to business blogs. Deadlines, heavy workloads and perhaps even after-work drinks often lead people to dismiss the company blog as a secondary task. But be warned, this is a slippery slope!
Like all social media tied into business public relations, it is consistent contributions that reap rewards. Why not make it part of your daily schedule? With morning coffee in hand, check your emails, diarise important dates and tasks, log in to Facebook, log in to Twitter and log in to your company blog. Perhaps wait ten minutes for the caffeine hit to take full affect, and then write a thought for the day. Try to think of something relevant to your industry, a special event happening within your company, an international or local news story that relates to your industry, or any relevant issue that has got you thinking. It’s that simple.
The more human the voice of your company sounds, the more standing it will have out there in the realms of social media. It is after all, about having open and transparent conversations, sharing information and ideas and getting your company name out there as a voice of authority, interest or even entertainment.
Also, remember that social media such as blogs and twitter are supposed to be fun! Don’t take it too seriously. But most importantly, in order to guarantee blogging success, put in place a very dedicated and conscientious blog champion, and make them accountable!