DRPR’s latest e-newsletter up and running!

March 23, 2010


DRPR’s latest quarterly e-newletter, Drumbeat is packed with PR insights, tips and news from the industry and the DRPR team.

Click on the image below to read the articles in full. Happy reading!




DRPR’s latest team bonding expedition

March 15, 2010


Always better late than never – here is the run down on DRPR’s latest team bonding venture!

DRPR’s keen photographer, Nicola Rutzou organised last month’s DRPR social, taking the team on an educational and fun photography expedition.

After a short lesson in the office, the team set off into the city to discover the colourful and exotic wonders to be seen at the recent Chinese New Year celebrations. With cameras poised , everyone explored the maze of activity – all on the hunt for that golden shot.

As twilight set upon us and the lanterns in the trees blazed with colour, the team enjoyed indulging in a diverse range of Chinese food from the many food stalls while watching the spectacular Chinese dragons dance throughout the crowd – and taking photos of course!

On returning to the office, everyone shared their best shots with the team with the winning photo going to Gemma Crowley (as pictured below).

Thanks Nicola for organising a great team bonding event. We are all looking forward to the next social event – the details of which have been left in Dennis Rutzou’s trusty hands!  


Public Relations Network buddy system: Gaining insights from PR agencies around the world!

February 16, 2010


Sitting at your desk in the bubble which is your own agency, do you ever wonder what goes on behind the walls of other PR agencies around Sydney, Australia… the world?

Often agencies are rather closed when it comes to internal practices and client processes and for good reason – it’s a jungle out there and one needs to keep a competitive mind set.

However perhaps opportunities are being missed while existing entirely within your closed in, sealed tight box. Letting the walls down slightly and sharing with others in your industry can have its benefits.

As a member of the Public Relations Network (PRN)  – an international collective of like-minded independent PR consultancies – we recently realised the power of the amazing resource we have at our fingertips, i.e. the knowledge and experiences of 20 odd PR agencies worldwide all with different ideas, customs and procedures.

To maximise our experience with PRN and increase our sharing of information, we’ve decided at DRPR to create a ‘PRN buddy system’. Each of us has been assigned a couple of PRN member countries to get in touch with once in a while and ask questions as well as share our own information.

We recently utilised our PRN buddy system by going to each of our buddies with questions regarding the infamous measurement and ROI of a PR program. At our last monthly meeting we shared the insights gathered from the following PRN members:

  • Aleph Communication, Spain
  • Creative Crest, India
  • Mantra, USA
  • RCA, Belgium  
  • Soluzione, Italy
  • Boman Communications, Denmark

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DRPR’s offsite meeting a great success!

December 22, 2009


The beauty, peace and serenity of the Blue Mountains formed the perfect backdrop to what was deemed DRPR’s best offsite meeting to date.

Last week the team escaped to a quaint cottage in Bullaburra for a day of strategic planning for the year to come. With everyone focused, a hefty agenda to plough through and ideas and creativity flowing in abundance, the team ended the day with energy levels going through the roof – 2010 is shaping up to be an exciting year for DRPR.

Aside from a definite focus on strategy and business growth development, team bonding played a significant role with wines by the fireplace, a bush walk, shopping and the all important devonshire tea adding to a very pleasant Blue Mountains experience.

However not only were there plenty of laughs and great memories to take away from the weekend, each staff member also left with a prestigious award under their belt.

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Daily Telegraph front page – what an insult.

December 4, 2009


Last night as former NSW Premier, Nathan Rees’ fate was sealed and Kristina Keneally stepped up to take on the scrupulous task, the Australian female population took two great steps forward in the ongoing battle for equality in the political stakes.

NSW now has its first female state Premier, a promotion which also marks the first female double act in Australian political history with Carmel Tebbutt announced as her deputy.

A cause for celebration? You would think so.

However unfortunately the media decided such a landmark in Australian politics wasn’t ‘sensational’ enough to be the ‘hook’ of the story and decided to go with the puppet show analogy instead.

The first day in the office and Kristina Keneally wakes up to this disgusting image gracing the front page of the Daily Telegraph this morning.


The image speaks for itself. What an insult.

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Romanian PR campaign: Zero budget. Amazing results.

October 21, 2009


I often find myself contemplating the massive budget that would be required for a client to bring some of my huge, creative campaign ideas from the pages of my notebook to reality.

In fact, I’ve been pondering how to get around the good old money factor for a client only this week. How do you achieve amazing results and wide spread coverage with limited dollars?

With this very question top of mind, I was extremely impressed when reading a post this morning on The Inspiration Room blog about a recent award winning PR effort in Romania.

This agency had no budget. Zero.  

Arsenoaiei & Matasel’s “Accidents Can Happen to Anyone” accident prevention campaign stepped around their zero media budget hurdle with a well thought out collaboration with the Bucharest Police and Romanian celebrities.

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Analysing the international realm of blogging

September 23, 2009


Gary Hayes recently posted an interesting article on his Personalize Media blog listing the top 175 non US media and marketing blogs from around the world. Thanks Gary for this fantastic resource.  

I found the below graphs summarising Gary’s findings on which countries are currently taking charge with their online communication of particular interest. As expected, the US is very much dominating the blogging sphere.


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